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Dacia Duster, a worldwide success!
In the first eight months of 2010 (compared to the same period of 2009) car segment:
- Dacia has reached a global volume of 221,092 units sold, up by 12.1% and a market share of 0.6%.
- In France, Dacia ranks sixth, with a market share of 5.1% and a volume increase of 118.4% (car market).
- The market in Romania, Dacia increased by 2.5 percentage points, reaching 33.6%.
The commercial vehicles segment, Dacia sold 15,389 units worldwide, up by 43.9%.
After TRICORP Logan sedan, Sandero compact hatchback, station wagon’s Logan MCV, Logan Van and Logan vans Pick-up, Dacia has extended the range 4×4 Duster.

- Launched in April 2010, a Dacia Duster enjoyed tremendous success on all markets where it sells. By the end of August 2010 have been recorded worldwide, over 64 000 orders for the Duster.
Aiming to provide quality vehicles available to all, Dacia has become a social phenomenon, the driving force behind a new trend among car buyers: “The attitude of Dacia.
In France, the second edition of Dacia Grand Picnic was held September 19, 2010 was a success, bringing together fans of the brand in a friendly, family and playful.
For the second consecutive year, Dacia will take part in the competition held on the slopes of the Trophée Andros ice. Alain Prost, Dacia has chosen for its simplicity, efficiency and robustness make it worth, will be back behind the wheel of competition Dacia Duster.
Dacia, a mark up
In countries of the Maghreb, Dacia sales volume increased by 4.5% to 26,310 vehicles (in aggregate) in a market down 3.1%. Algeria’s market share increased by one point to 10.4%, and in Morocco, with two points, to 20.4%.
In Europe was recorded an increase of 20.9% to 161,317 units sold (a 1.7% market share). In late August 2010, Europe’s main markets are France Dacia, with 76,255 units, followed by Germany with 23,949 vehicles, 15,368 units in Italy and Spain with 14,285 units sold.
To meet increasing sales and expanding range, Dacia is expanding its own network of showrooms, with more vendors and more space dedicated to vehicles.
In France there are already 220 outlets Dacia, 52 in the framework of bi-brand showrooms and 168 in the context of separate showrooms.
Evolution impressive Dacia brand reflects a new consumer mentality. If customers hesitate before buying a vehicle’s low-cost “, according to a study by Cetelem in France in 2010, 29% of customers in the main European markets today want to buy a car you can not spend more than 8000 euro. Although the economic crisis has reinforced the importance of quality / price ratio, according to background there is a tendency that people want to eat less and better. Dacia knew how to anticipate the evolution of mentalities its range of reliable vehicles that offer a price-unbeatable benefits.
Dacia customers “very satisfied”
Dacia was ranked fourth in France (after Honda, Mercedes and BMW) and is on par with BMW in second place in Germany (by Mercedes) in the study by JD Power VOSS 2010.
This study measures the satisfaction of customers who own such vehicles for about 2 years. Were taken on the following criteria: quality / reliability, service (exterior design, driving pleasure, interior space), after-sales service and operating costs.
